This is the front cover to Rihanna's new album 'Rated R'. I have chosen to analyse this artist inparticular because she has similar styles to the creation of my own music artist for whom I will be designigning a cover for.The R situated in the right hand corner is effective for its ambiguity. It could stand for Rihanna or it could stand for the album name ‘Rated R’ or it could be a symbol for both. Either way it works. It has been made to look scripted as though someone has etched it in with a nail perhaps. This gives the album a dark look illustrating as having dark, deep meaning within the songs on the album.
Although in the bottom right hand corner the title of the album does appear faintly in small, bold, white type. It has not been made to be the focus of the cover but it still ties in with the conventions of album covers. Instead the main image of the star herself has been made to be the primary focus.
As rihanna is renowned for her pop/RnB style you expect there to be more colour. However she has chosen for this particular album to appear in black and white, this gives it a more serious meaning. The main image backs this point up as she has her head in her hand, representing thoughts, feelings and emotions which are contained in her songs.
Even though you can only see one side of her face she is still looking directly forward. This way it looks as though she is looking at the consumer of the album, making them feel more respected, almost creating a bond.
Her look is very unique as she is sporting what appears to be a metallic style dress which portrays superiority, power and a rather masculine appearance. Her jewelry emphasises her dark, serious look as her arm bracelet has a rather large spike at the end that acts as a claw almost. You can clearly see a bold, black stud in her ear, it would not tie in if she was to be wearing a big flowery earring for example, the plain stud reinforces her overall masculine appearance. Rihanna’s lips are covered in black lipstick and her eye make-up consists of thick black eye-liner, it flicks right up at the end so as she still looks attractive and adds a subtle hint of feminine beauty.
I decided it would be of use if I could analyse the back of album covers also to learn the codes and conventions. To get the most out of my research I have opted to analyse the back and front of the same album to see the simularities and differnces that I will need to take into consideration when conducting my digipak.
Although in the bottom right hand corner the title of the album does appear faintly in small, bold, white type. It has not been made to be the focus of the cover but it still ties in with the conventions of album covers. Instead the main image of the star herself has been made to be the primary focus.
As rihanna is renowned for her pop/RnB style you expect there to be more colour. However she has chosen for this particular album to appear in black and white, this gives it a more serious meaning. The main image backs this point up as she has her head in her hand, representing thoughts, feelings and emotions which are contained in her songs.
Even though you can only see one side of her face she is still looking directly forward. This way it looks as though she is looking at the consumer of the album, making them feel more respected, almost creating a bond.
Her look is very unique as she is sporting what appears to be a metallic style dress which portrays superiority, power and a rather masculine appearance. Her jewelry emphasises her dark, serious look as her arm bracelet has a rather large spike at the end that acts as a claw almost. You can clearly see a bold, black stud in her ear, it would not tie in if she was to be wearing a big flowery earring for example, the plain stud reinforces her overall masculine appearance. Rihanna’s lips are covered in black lipstick and her eye make-up consists of thick black eye-liner, it flicks right up at the end so as she still looks attractive and adds a subtle hint of feminine beauty.
I decided it would be of use if I could analyse the back of album covers also to learn the codes and conventions. To get the most out of my research I have opted to analyse the back and front of the same album to see the simularities and differnces that I will need to take into consideration when conducting my digipak.
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